This and That will lead to Those

In Sales Management, like any other profession, focus is of paramount importance. Every sales professional has to continuously think of new ways of doing the same things differently. It is not about competing with others, it is all about creating new ways of doing things what others continue doing in the same old fashion.

I often find even successful brands which choose from a bit of “This” and a bit of “That” from the market. Such choices between “This” and “That” have never evolved from their DNA so the same will never apply to them just because they have suitably evolved for their competitors. Lets learn to focus on our customers , listen to their voice and customize solutions which suits them rather than copy a bit of “This” and “That” from the market.